Words you didn't know are trademarks

Did you know the word "Frappuccino" is a registered trademark in Malaysia?!

Here are some words we use everyday that you may not know are actually registered trademarks!

FRAPPUCCINO

Starbucks Corporation introduced the range of ice-blended drinks in 1995, and in the same year, they registered the word "Frappuccino" in Malaysia for coffee and various other drinks. So, the next time you're having an orange mocha frappuccino while you're sorting through some issues, raise your plastic cup in honour of the twin-tailed siren!

THERMOS

Malaysia wasn't even around when THERMOS LLC registered its trademark here in 1948!

VELCRO

Another oldie but goodie, fastening your school shoes would have been a lot harder without this miracle invention whose trademark is registered in Malaysia since 1961

JETSKI

A trademark of KAWASAKI JUKOGYO KABUSHIKI KAISHA. So technically, if it's not made by KAWASAKI, it ain't a JETSKI! Too bad though, cause the lyrics "wet me like a Jet Ski" just doesn't have quite the same ring to it if you have to say "personal water craft" instead.

JACUZZI

A registered trademark of JACUZZI INC in Malaysia since 1987. So remember the next time your friend tells you his/her deepest most haram fantasies involving Henry Cavill and a jacuzzi, you must set him/her straight! It's a hot tub, unless it's actually made by Jacuzzi Inc

FRISBEE

First of all, it's a chakram! And second, it's definitely not a frisbee! Unless Xena is a spokesperson for WHAM-O HOLDING LIMITED, who's the actual owner of the registered trademark "FRISBEE".

TWO BIRDS, ONE STONED: TWITTER STOPS SINGAPOREAN START-UP FROM REGISTERING BIRD LOGO

Twitter has recently won a legal battle to stop Singaporean tech start-up, VV Technology, from registering a bird logo that Twitter believes is too similar to its own.

VV Technology applied to register its logo of a yellow hummingbird in mid-flight on 10 September 2018 for various IT and software services. VV’s trademark application was opposed by Twitter on 24 September 2019 as the social-media giant believes VV’s trademark to be too similar to its own and will likely confuse the consumers. Convinced by Twitter’s arguments, the Intellectual Property Office of Singapore (IPOS) refused to register VV’s trademark. Unhappy with IPOS’s decisions, VV appealed to the High Court

On 23 November 2022 the High Court dismissed VV’s appeal. In coming to its decision, the court held that there exists a likelihood of confusion as the two logos are similar enough that consumers may think that VV’s logo is simply a new iteration or modification of Twitter’s logo. While the court believed that Twitter’s strong reputation would reduce the risk of direct confusion to a certain extent, however, since many tech companies are providing their services at low or no cost, this means that consumers “will likely give an average level of attention during the procuring process, making it ripe for indirect confusion”.

While V V Technology may not be successful in their registering their logo in Singapore, they were able to register the same logo in Malaysia, Indonesia, and the Philippines.

Is someone using a brand that is similar to yours? Are you planning to start a new gig but not sure if you're stepping on someone's toes with your new brand? Why not talk to us? We're here to help!

Shaped Charges: The Battle of the Golden Bunnies

Swiss court orders Lidl to melt down its chocolate bunnies for infringing Lindt's Gold Bunny trademark

Switzerland’s Federal Supreme Court has ordered German discount retailer, Lidl, to cease selling its "copycat" rabbit-shaped chocolate in Switzerland and to destroy its stock.

In its decision to overturn last year's ruling by the Swiss Commercial Court for Lidl, Switzerland's highest court took account of surveys submitted by Lindt & Sprüngli which showed that its Golden Bunny was well known to the public and the real risk of public confusing the products for each other.

The Supreme Court's decision shows that trademark protection for 3D designs is an important weapon in the fight against copycats wishing to exploit a business's hard earned reputation for its product.

Lindt & Sprüngli has registered the shape of its Golden Bunny as a trademark in various countries and has fought hard to protect the design of one of its best selling products.

Did you know the Malaysian Trademarks Act 2019 allows the registration of shapes as trademarks, including shapes of confectionary and baked goods (see below)?

Talk to us if you're worried that someone may be copying your masterpiece or if you're worried that your products could be infringing someone else's trademark or copyright.